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Search Engine Marketing

Course Information

MAR-202

Credit Hours: 2

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

This course will introduce student to the process of search engine optimization. Topics include: organic versus sponsored search results, enhancing a web pages for maximum organic search results, and the ethics involved in creating pages optimized for best results. Students will also focus on the role target audience and geography has on search engine results.