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Search Engine Marketing

Course Information


Credit Hours: 2

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

This course will introduce students to the process of inbound marketing and search engine optimization. Topics include: organic versus sponsored search results, enhancing a web page for maximum organic search results, and the ethics involved in creating pages optimized for best results. Students will also focus on the role target audience and geography has on search engine results.