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Introduction to Digital Marketing

Course Information


Credit Hours: 1

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

With the explosion of the internet and instant connectivity, marketing technologies have evolved to keep pace. In this course students will explore the history of digital marketing and various digital developments as well as the growth of digital marketing, specifically social media and e-commerce. Future trends in digital marketing also will be examined. The course will focus on social media’s use beyond the personal into the business community.