Digital Marketing

Department Chair

Beloit: Stephanie Raymer



Program Overview

The Digital Marketing Program prepares students for a career in the fast-paced, ever-changing landscape of social media. Upon completion of the program, students are prepared to effectively manage a variety of social and digital-media platforms for the purpose of business marketing. Students receive training in social media applications, marketing, web development and privacy and security issues. Students also research social media ethics and trends. Second-year students gain practical experience in creating and executing social media campaigns. Students have the option of earning a Digital Marketing Certificate (one-year program) or an Associate of Applied Science degree (two-year program).

Program Outcomes

  • Identify trends in digital media usage.
  • Operate different social media applications.
  • Create marketing strategies targeted to specific digital media applications.
  • Generate marketing leads using digital media platforms.
  • Develop and implement a digital marketing campaign.
  • Track and rate the success of a digital marketing campaign.

Digital Marketing Feature Story

Post Graduate Jobs

Job Title Annual Salary
Digital Marketing Strategist $59,300
Communication Specialist $50,000
Web Designer $48,000
Graphic Artist/Designer $45,000
Content Marketer $41,000
Social Media Specialist $40,000

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Required Courses

Course Code Course Name Credits
First Semester
MAR-101 Introduction to Digital Marketing 1
MAR-102 Digital Marketing Ethics 2
BMGT-104 Marketing Concepts 3
BMGT-101 Leadership 3
MAR-103 Social Media Applications I 3
ACIT-104 Web Development 2
SS-102 Student Success Seminar 1
Second Semester
ACIT-109 Advanced Web Development 3
MAR-104 Social Media Applications II 3
MAR-105 Digital Media for Business 3
MAR-106 Digital Media Privacy & Security 2
MAR-107 Mobile Digital Marketing 3
Third Semester
MAR-200 Integrated Marketing Communication 3
ACIT-200 Digital Media Design & Development 2
MAR-201 Change Management 2
MAR-202 Search Engine Marketing 2
ACIT-210 Video Applications 2
Fourth Semester
ACIT-207 Advanced Digital Media Design & Development 2
ACIT-209 Essentials of Project Management 2
MAR-203 Digital Marketing Campaigns 3
MAR-204 Digital Marketing ROI 2
MAR-205 Digital Marketing PracticumOR 3
MAR-206 Digital Marketing Internship 3
General Education Course Requirements
COM-103 English Composition I T▸ 3
COM-105 Fundamentals of Oral Communication T▸ 3
CIS-100 Computer Applications T▸ 3
MA-102 Essential MathOR 3
MA-110 Intermediate AlgebraOR 3
MA-111 College Algebra T▸ 3
SS-100 General Psychology T▸ 3

T▸ - Course eligible for transfer to a state university.

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