Marketing Concepts

Course Information

BMGT-104

Credit Hours: 3

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

Sales and marketing work together to improve customer satisfaction and increase profits. This course covers marketing functions such as financing, pricing, and distribution. Other areas of study include: selling techniques, retail selling, and marketing strategies/concepts. The student will also learn about the importance of meeting customer needs along with distribution and global marketing.