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Integrated Marketing Communication

Course Information


Credit Hours: 3

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

Marketing strategies will be in a constant state of change that requires communication strategies to make decisions on what and when to market a brand to maximize a marketing campaign’s potential. This course prepares the student on what and when to oversee the creation of imaginative and effective communications plans. Other areas of study in course include interpersonal communication and persuasion techniques. The student will also gain experience in creation and analysis of promotional strategies to better get a company’s message about their brand out to its customers in a way that insures the brand is perceived by the target audience as the company originally intended.