eMarketing

Course Information

BT-115

Credit Hours: 3

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

This course will focus on the dynamic, interactive and ever evolving field of Internet Marketing, as part of an existing marketing strategy. Students will learn the foundations of eMarketing, and the tools needed for online branding and strategy development. The course will cover the what, why and how of major approaches including social media, email campaigns, mobile marketing, website usability, search engine optimization, and the latest technologies.

Pre-requisite: BT-102