×

Latest COVID-19 Updates: ncktc.edu/covid-19/

Digital Media for Business

Course Information

MAR-105

Credit Hours: 3

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

The Internet changed the way we do business by reaching a wider audience at a faster pace. This course examines the new consumer communities created from social media and how business can interact within these communities. Topics covered include consumer research, target audiences, branding, and legal responsibilities.