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Digital Marketing Ethics

Course Information

MAR-102

Credit Hours: 2

Course Pre-Requisites: None

Course Co-Requisites: None

Course Description

New questions of ethics and legality have emerged with the rise of digital and social medial, and the use of social medial in business and marketing carries a great deal of responsibility. This course will focus on applied ethics – the standards that define ethical or acceptable conduct. Ethical questions, legal implications, responsibility and moral issues facing digital marketing today will be covered. Case studies and practical implications will be included.