In today’s competitive environment, customer service has become even more important. This course is designed to develop the necessary knowledge and skills to successfully provide effective customer service in a quality-oriented, customer-focused environment. It will provide an introduction to customer service and examine various service situations.  Students will develop an attitude of superior customer service, which is critical to success in all organizations, whether a private enterprise, the government, a non-profit organization, or a self-owned or a family-owned business.  The course will include exploration of consumer behavior, methods to effectively communicate with customers, and strategies for handling difficult customers.